Tracking, Analytics, CMS & SEO Services Built for Cleaner Growth
SchemaNexa fixes broken conversion tracking, improves analytics reliability, builds and migrates fast CMS websites, and strengthens the technical SEO foundation behind them.
Three Connected Areas of Work
Most tracking, website, and SEO problems trace back to one of these three places.
Tracking & Analytics
Make sure forms, calls, clicks, leads, and conversion events are captured correctly across GTM, GA4, and Google Ads.
Web & CMS
Build or migrate to a faster, easier-to-manage website using Payload CMS, Next.js, or the right existing platform.
SEO & Technical Optimization
Protect crawlability, metadata, schema, site speed, redirects, and reporting so marketing work has a cleaner foundation.
Core Services
The services businesses most often start with.
Google Ads Conversion Tracking
Best for: Businesses unsure whether leads, forms, calls, or purchases are being tracked accurately.
I audit and rebuild conversion tracking so Google Ads receives cleaner signals from forms, calls, buttons, and other lead actions.
- Conversion action audit
- GTM tag/trigger setup
- Duplicate conversion cleanup
Outcome: Cleaner conversion signals for reporting and Smart Bidding.
GTM & GA4 Setup
Best for: Businesses needing a clean analytics foundation.
I build and document Google Tag Manager containers and GA4 properties so your tracking survives audits, consent changes, and platform updates.
- GTM container setup/cleanup
- GA4 configuration
- Event naming
Outcome: A documented analytics setup that is easier to trust and maintain.
Tracking Audit & Cleanup
Best for: Existing sites where tracking is installed but results do not look right.
I review your existing GTM, GA4, and Google Ads setup end-to-end and flag exactly what's broken, duplicated, or missing before any new work starts.
- Conversion audit
- Duplicate event review
- Missing lead events
Outcome: A clear list of what is working, broken, duplicated, or missing.
Payload CMS Development
Best for: Businesses that want a modern, fast, SEO-ready CMS.
I build custom websites on Payload CMS and Next.js, giving you real content control without being boxed in by a page builder's templates.
- Payload CMS + Next.js
- Editable pages and content
- Reusable blocks
Outcome: A faster and easier-to-manage website foundation.
CMS Migration for SEO & Speed
Best for: Businesses stuck on old or slow CMS platforms.
I plan and execute migrations to Payload CMS with URL mapping, redirects, and metadata preservation built in from day one, not bolted on after launch.
- Content migration
- URL mapping
- Redirect planning
Outcome: A cleaner CMS without unnecessarily sacrificing existing SEO value.
Technical SEO & Website Performance
Best for: Sites with indexing, metadata, schema, speed, or technical structure problems.
I review and fix the technical foundation search engines and marketing tools depend on — metadata, schema, sitemaps, and Core Web Vitals.
- Metadata review
- Canonical review
- XML sitemap / robots.txt
Outcome: A cleaner technical foundation for search and marketing.
Not Sure Which Service You Need?
If your ads are spending but leads look wrong
Start with Tracking Audit / Conversion Tracking
If your reporting is messy
Start with GTM & GA4 Setup
If your site is slow, difficult to manage, or holding back SEO
Start with Payload CMS / CMS Migration
Additional Capabilities
Tracking
- Form submission tracking
- Phone click tracking
- Email click tracking
- CTA / button tracking
- Thank-you / success events
- Social link tracking
Advertising & Analytics
- Google Ads setup support
- GA4 event configuration
- Attribution / conversion diagnostics
- Smart Bidding signal review
- Tag Assistant / DebugView QA
Web & CMS
- WordPress improvements
- Payload CMS builds
- Landing pages
- CMS integrations
- Website performance
- Content architecture
SEO
- JSON-LD / schema
- Canonical tags
- Redirects
- Sitemap
- Robots.txt
- Technical QA
How Every Service Works
Audit
Review current tracking, analytics, and website setup.
Plan
Map out fixes and priorities based on what matters most.
Implement
Set up tracking, events, or CMS improvements correctly.
Test
Verify everything fires and works as expected.
Report
Show what changed and what to expect going forward.
Not Sure What Needs Fixing First?
Send your website URL or book a short call. I'll help identify whether the first step should be tracking, analytics, CMS, SEO, or website performance.