Google Ads Tracking, Conversion Optimization
The five ways Google Ads tracks phone calls, how dynamic number insertion works, and how to set a minimum call duration that reflects real leads.
The five ways Google Ads tracks phone calls, how dynamic number insertion works, and how to set a minimum call duration that reflects real leads.
Google's own site-move guidance turned into a practical checklist: redirects, canonicals, Search Console, and what to monitor after launch.
How GCLID-based offline conversion import works, what changed with the June 2026 Data Manager API migration, and when it's worth setting up.
How Payload CMS access control actually works at the collection, field, and global level, plus a practical role setup for a real content team.
Google's four LCP subparts explained, with the specific fix for each — and why compressing images alone often doesn't move your score.
What Baymard Institute and Nielsen Norman Group research actually says about multi-step vs. single-step forms, and how to decide for your own site.
What server-side GTM tagging actually changes, what it costs per Google's own numbers, and how to tell if your site actually needs it yet.
How A/B testing landing pages actually works, what's worth testing first, and how to run tests without accidentally hurting your SEO in the process.
A realistic step-by-step timeline for migrating to Payload CMS — content modeling, content migration, redirects, and what actually takes the longest.
What enhanced conversions actually do, what customer data they use, and how to set them up through the Google tag or Google Tag Manager.
What actually moves the needle on image-driven page speed — correct sizing, modern formats, and lazy loading — and what doesn't matter as much.
What LocalBusiness structured data actually does in Google Search and Maps, which fields matter most, and when a service business genuinely needs it.