Rafael Arceo — Digital Marketing, Tracking & CMS Specialist
10 years of experience helping businesses improve Google Ads tracking, GTM, GA4, SEO, WordPress, Payload CMS, and website conversion setup.
Focused on clean tracking, better reporting, faster websites, and practical CMS solutions.
What I Do
Tracking & Analytics
GTM, GA4, Google Ads conversions, form tracking, phone clicks, email clicks, and CTA tracking.
Web & CMS
WordPress, Payload CMS, website builds, CMS migration, forms, and content structure.
SEO & QA
Metadata review, sitemap/robots checks, page QA, technical SEO basics, and handover documentation.
Core Skills
Tracking & Analytics
• Google Tag Manager
• GA4 event tracking
• Google Ads conversion tracking
• Form, phone, and email tracking
• CTA/button tracking
• Tag Assistant and DebugView testing
Marketing & SEO
• Google Ads conversion goal setup
• Technical SEO checks
• Metadata and sitemap review
• Landing page tracking review
• SEO-ready content structure
Web & CMS
• WordPress
• Payload CMS
• Next.js and Framer
• Website migrations
• CMS content structure
• Page speed and performance review
Tools & Platforms
• GTM, GA4, Google Ads
• Google Ads certifications (Search, Display, AI-Powered)
• HubSpot, GoHighLevel, WhatConverts
• Brevo, Zapier, n8n
• SEMrush, Looker Studio, Claude
• Framer, Payload CMS, WordPress, Figma
• Vercel, Cloudflare, GitHub
• Hubstaff, Slack, Monday, Jira
Featured Work Screenshots
GTM Container Overview
GTM container reviewed and configured.
GA4 Property Setup
GA4 configured for key events.
Google Ads Account Overview
Campaign and conversion setup reviewed.
Looker Studio Report
Reporting dashboard built.
HubSpot Forms Setup
Forms tested for lead capture.
Brevo Automation Workflow
Email automation configured.
Work Screenshot Library
Tracking & Analytics
GTM Container Overview
GTM container reviewed and configured.
GA4 Property Setup
GA4 configured for key events.
GTM Tags — Born Project
Tag configuration reviewed.
GTM Tags — Vera Project
Tag configuration reviewed.
GTM Tags — LYV Pharmacy
Tag configuration reviewed.
Google Search Console Review
Search visibility reviewed.
Google Ads Event Setup — LYV
Conversion event reviewed.
Ads & Reporting
Google Ads Account Overview
Campaign and conversion setup reviewed.
Google Ads Account Structure
Account structure reviewed.
Google Ads Account Structure (2)
Account structure reviewed.
LinkedIn Ads Manager
Campaign setup reviewed.
Meta Ads Manager
Campaign setup reviewed.
Meta Business Suite
Ad and page setup reviewed.
Looker Studio Report
Reporting dashboard built.
CRM & Automation
HubSpot Account Overview
CRM and marketing setup reviewed.
HubSpot Forms Setup
Forms tested for lead capture.
HubSpot Contacts
CRM data structure reviewed.
HubSpot Ads Integration
Ad tracking integration reviewed.
HubSpot Integration Setup
Data sync integration reviewed.
Brevo Automation Workflow
Email automation configured.
Brevo Email Campaigns
Campaign setup reviewed.
Brevo Contact Lists
Contact list structure reviewed.
Zapier Integration
Workflow automation set up.
SEO / CMS / Website
SEMrush Review — LYV Pharmacy
SEO performance reviewed.
SEMrush Competitor Review
Competitor SEO reviewed.
Framer Website Build
Website structure reviewed.
Payload CMS Page Layout
Page layout built in Payload.
Project & Website Experience
A selection of websites and platforms I have developed, optimized, supported, or worked on across tracking, SEO, CMS, ads, automation, and digital operations roles.
CHADO — 2026
Freelancer — 2025
Freelance Work — Freelance website support, tracking, optimization, and implementation work.
• Blu Leaf
GoVirtualOffice — 2024 to 2025
Internal / Platform Work — Website, ERP, content, and digital support for GoVirtualOffice-related platforms.
Project Outsource Services — 2022 to 2023
Website Support — Website support, content structure, marketplace pages, and digital project support.
Backoffice AS — 2020 to 2022
SHORESUITE — 2018 to 2020
CMS / SEO / Marketing — Early website, marketing, and digital operations work for Australian business and outsourcing platforms.
• Shore360
Tools, Platforms & Certifications
Additional tools, platforms, and certifications I have worked with across tracking, automation, ads, CMS, analytics, deployment, and project management workflows.
Deployment, Hosting & DNS
Vercel
Production deployment and project hosting workflow screenshot.
Cloudflare
DNS, domain, and production website configuration screenshot.
Google Ads Certifications
Google Ads Certification — Search Ads
Google Ads Search certification screenshot.
Google Ads Certification — Display Ads
Google Ads Display certification screenshot.
Google Ads Certification — AI-Powered
Google Ads AI-Powered certification screenshot.
AI, Automation & Workflow Tools
Blotato
AI-assisted content workflow tool screenshot.
Fal.ai
AI workflow tool screenshot.
n8n — Content Workflow
Automation workflow screenshot in n8n.
n8n — Workflow Detail
Automation workflow detail screenshot in n8n.
n8n — Overview
Automation platform overview screenshot.
Claude
AI-assisted technical implementation screenshot.
CRM, Lead Tracking & Marketing Tools
GoHighLevel (GHL)
CRM and lead tracking platform screenshot.
WhatConverts
Call and form attribution tracking screenshot.
Team, Project & Communication Tools
Hubstaff
Time tracking and team coordination screenshot.
Slack
Team communication and coordination screenshot.
Monday.com
Task and project tracking screenshot.
Jira
Task tracking and delivery workflow screenshot.
Design & Planning Tools
Figma
Website planning and design handoff screenshot.
Experience Snapshot
10 Years in Digital Marketing
Hands-on experience supporting websites, campaigns, SEO, tracking, and reporting.
Tracking & Analytics Focus
Specialized in helping businesses understand whether website leads, clicks, forms, and campaigns are being tracked correctly.
Ads, CRM, and Automation Support
Experience across Google Ads, LinkedIn Ads, Meta Ads, HubSpot, Brevo, and Zapier for lead and campaign workflows.
WordPress, Payload CMS, and Framer Work
Experience building and maintaining websites across WordPress, Payload CMS, and Framer.
Technical QA and Documentation
Comfortable testing websites, checking events, documenting changes, and explaining technical work clearly to clients and teams.