Rafael Arceo — Digital Marketing, Tracking & CMS Specialist
10 years of experience helping businesses improve Google Ads tracking, GTM, GA4, SEO, WordPress, Payload CMS, and website conversion setup.
Focused on clean tracking, better reporting, faster websites, and practical CMS solutions.
Email: arceorafael2024@gmail.com
Phone: +63 976 122 7389
Location: Davao City, Philippines
Website: schemanexa.com
What I Do
Tracking & Analytics
GTM, GA4, Google Ads conversions, form tracking, phone clicks, email clicks, and CTA tracking.
Web & CMS
WordPress, Payload CMS, website builds, CMS migration, forms, and content structure.
SEO & QA
Metadata review, sitemap/robots checks, page QA, technical SEO basics, and handover documentation.
Core Skills
Tracking & Analytics
• Google Tag Manager
• GA4 event tracking
• Google Ads conversion tracking
• Form submission tracking
• Phone click tracking
• Email click tracking
• CTA/button tracking
• Tag Assistant and DebugView testing
Marketing & SEO
• Google Ads conversion goal setup
• Technical SEO checks
• Metadata review
• Sitemap / robots review
• Landing page tracking review
• SEO-ready content structure
Web & CMS
• WordPress
• Payload CMS
• Next.js
• Website migrations
• CMS content structure
• Page speed and performance review
• Forms and CRM integration support
Tools & Platforms
• GTM
• GA4
• Google Ads
• Vercel
• GitHub
• HubSpot basics
• Elementor
• WooCommerce
• Shopify tracking basics
Selected Website & Tracking Work
SchemaNexa
Personal Business Website / Payload CMS / Tracking Offer Funnel
Built a personal business website focused on Google Ads tracking, GTM/GA4, Payload CMS development, quote funnels, and conversion-focused landing pages.
LYV Pharmacy
Payload CMS / SEO / Product Page QA / Health Content Structure
Worked on SEO and CMS page improvements for a UK pharmacy website, including product page QA, internal linking, schema recommendations, medical content structure, and regulatory/clinical page planning.
Hidden Power Company
WooCommerce / Product Layout / Spec Sheet Updates / Website Configuration
Handled WooCommerce product ordering, product page updates, PDF/spec sheet replacement, sales tax configuration review, and website launch support.
MLG Conveyancing
WordPress / Form Placement / triConvey Integration Support
Supported placement and testing of conveyancing enquiry forms, including sale/purchase enquiry and general conveyancing form routing across service pages.
Idealignite
WordPress / HubSpot / Contact Widget / Maintenance
Worked on Elementor and HubSpot form mapping, UTM fields, contact widgets, persistent CTA behavior, SMTP/DNS email deliverability, and maintenance planning.
Chado / Veracloud
GTM / GA4 / Conversion Tracking
Worked on GTM and GA4 tracking setup planning for website events including form submissions, newsletter events, source page tracking, and button click tracking.
Additional Experience
Additional projects and support work across WordPress plugins, HubSpot tracking, and platform planning.
OxygenRX
HubSpot form testing and lead tracking support for a request-demo funnel.
Scalyn QA Assistant
WordPress QA assistant plugin concept for page audits and content checks.
Scalyn Mail Relay
Email deliverability platform planning — SMTP diagnostics and health scoring.
KonX Affiliate Dashboard
WordPress affiliate dashboard plugin with migration and referral tracking support.
Experience Snapshot
10 Years in Digital Marketing
Hands-on experience supporting websites, campaigns, SEO, tracking, and reporting.
Tracking & Analytics Focus
Specialized in helping businesses understand whether website leads, clicks, forms, and campaigns are being tracked correctly.
WordPress and CMS Work
Experience with WordPress, Elementor, WooCommerce, HubSpot forms, and CMS-based content workflows.
Payload CMS and Modern Website Builds
Focused on faster, editable, SEO-ready websites using Payload CMS and modern frontend architecture.
Technical QA and Documentation
Comfortable testing websites, checking events, documenting changes, and explaining technical work clearly to clients and teams.
What I Can Help With
Standard Conversion Tracking Setup
A clean, ready-made tracking setup for small business websites with common forms, calls, and CTAs.
Google Ads Conversion Tracking
Fixing or setting up conversion actions so campaigns optimize toward real leads.
GTM & GA4 Setup
Building a clean Tag Manager container and GA4 event structure you can actually trust.
Website Tracking Audit
Reviewing your current setup to find what is broken, duplicated, or missing.
Payload CMS Website Build
Building fast, editable, SEO-ready websites with modern frontend architecture.
CMS Migration for SEO and Speed
Planning a migration from WordPress or another CMS while protecting URLs and SEO.
WordPress / WooCommerce Support
Handling WordPress and WooCommerce updates, product pages, and configuration.
HubSpot Form and Lead Tracking Support
Testing HubSpot forms and embeds so lead capture and tracking work correctly.
Technical SEO and Website QA
Checking metadata, sitemaps, and page structure to catch technical SEO issues.
Contact
Email: arceorafael2024@gmail.com
Phone: +63 976 122 7389
Location: Davao City, Philippines
Website: schemanexa.com