Google Ads Conversion Tracking That You Can Actually Trust
Stop bidding on broken data. I audit, rebuild, and validate your Google Ads conversion tracking so every number in your dashboard reflects reality.
Who This Is For
You're running Google Ads and something about the numbers doesn't add up — leads coming in that never show as conversions, conversions that look duplicated, or Smart Bidding making decisions off signals nobody has actually verified.
Problems This Fixes
- Missing conversions from forms, calls, or button clicks
- Duplicate or inflated conversion counts
- Conversion actions counting the wrong events
- Smart Bidding optimizing against bad data
- No way to verify tracking is actually working
What I Actually Check
- Every conversion action in your Google Ads account, checked against what it claims to measure
- GTM tags and triggers firing on the actual lead events (forms, calls, buttons)
- Duplicate-firing tags and double-counted conversions
- Whether enhanced conversions are set up correctly, if applicable
- GA4-to-Google Ads signal alignment where GA4 conversions are imported
What's Included
- Full conversion action audit
- GTM tag/trigger setup or repair
- Duplicate conversion cleanup
- Form, call, and click tracking
- Testing and verification in GTM Preview and Google Ads
How It Works
Audit
I review every conversion action against what it actually measures.
Diagnose
I trace each gap back to its actual cause in GTM, GA4, or the site itself.
Rebuild
I fix or rebuild the tags, triggers, and conversion actions that need it.
Verify
I test every event in GTM Preview and confirm it lands correctly in Google Ads.
Hand Off
You get a written summary of what changed and why.
What You'll Receive
- A written audit summary of what was broken, duplicated, or missing
- A working, tested GTM container
- Verified conversions showing correctly in Google Ads
- Documentation of what was changed
When a Custom Quote Is Needed
Most single-site accounts fit a standard scope. A custom quote is usually needed for multiple ad accounts, enhanced conversions with hashed customer data, server-side tagging requirements, or sites with several separate conversion funnels.
Frequently Asked Questions
How do I know my conversions are wrong?
The usual signs: your sales team reports leads that never show up as conversions, your conversion count looks higher than your actual lead volume, or Smart Bidding performance has quietly gotten worse without any budget or targeting change. An audit checks this directly instead of guessing.
Can you fix an existing GTM setup?
Yes — most projects start with an existing container rather than a blank one. I audit what's there first and fix or rebuild only what's actually broken, rather than starting over.
Do I need GA4 for Google Ads tracking?
Not strictly — you can track conversions directly in Google Ads via GTM without GA4 in the loop. GA4 becomes relevant if you're importing GA4-measured conversions into Google Ads, which I'll check as part of the audit.
Can you track phone, email, and button clicks?
Yes. Phone clicks, email link clicks, and CTA/button clicks are common gaps I check for specifically, since they're easy to miss with a default GTM setup.
Will fixing tracking improve Google Ads performance?
It won't change your ads, targeting, or budget, but it changes what Smart Bidding is optimizing against. Bidding on accurate signals tends to produce more reliable results than bidding on data with duplicates or gaps in it.
What access will you need?
Editor access to Google Tag Manager and Google Ads, and either access to GA4 or confirmation that it's not in use. I'll confirm the exact list before starting.
Related Services
GTM & GA4 Setup — a clean analytics foundation if your container needs more than a fix.
Tracking Audit & Cleanup — a broader review if you're not sure where the problem is yet.
Technical SEO & Performance — for sites with issues beyond tracking.
Ready to Trust Your Numbers Again?
Send your website and Google Ads account details and I'll review the scope before any work starts.