About Rafa
I'm Rafael Arceo — I go by Rafa. I help businesses fix broken Google Ads conversion tracking and build fast, SEO-ready websites on Payload CMS.
My Background
My work sits at the intersection of digital marketing and web development — the two disciplines that decide whether a business's growth actually shows up in the numbers.
Experience Across the Stack
Hands-on experience covers Google Ads account audits and conversion tracking, Google Tag Manager implementations, GA4 configuration and reporting, technical SEO fundamentals, and building or migrating CMS-driven websites — primarily on Payload CMS.
Why SchemaNexa Exists
Too many businesses make decisions on ad performance data that's quietly wrong, or run their website on a CMS that fights them at every update. SchemaNexa exists to fix both — clean data and a website your team can actually manage are the same underlying problem: infrastructure nobody gets around to fixing until it's costing real money.
How I Help
I audit, rebuild, and document Google Ads and GA4 tracking so the numbers you see are the numbers that actually happened — then, where it’s needed, I build or migrate the website that traffic lands on, so it’s fast, SEO-ready, and easy for your team to manage.
Let's Talk
Have a tracking problem or a website that's holding you back? Tell me about it.