Rafael Arceo
Founder of SchemaNexa · Digital Marketing & Web Technology Specialist
I help businesses build faster websites, implement accurate conversion tracking, improve Google Ads performance, and migrate to modern CMS platforms that are easier to manage, scale, and maintain.
A Snapshot of My Experience
10+ Years Experience
Google Ads & Analytics
WordPress & Payload CMS
SEO & Conversion Tracking
My Background
I started in digital marketing, running and auditing paid campaigns long before I ever touched a CMS. Early on I noticed a pattern: teams spent real budget on ads while quietly trusting numbers that were duplicated, misattributed, or simply broken — and no one ever went back to check.
That pushed me deeper into the technical side. Over the years I've worked hands-on with Google Ads, SEO, WordPress, Google Tag Manager, GA4, and full CMS migrations — not as separate specialties, but as one connected system. A website that's slow or hard to update undermines the same campaigns that accurate tracking is supposed to protect.
SchemaNexa exists because most businesses shouldn't have to choose between a marketing person and a developer to get both sides right. My goal is simple: give you tracking and infrastructure you can actually trust, so every decision after that is based on real data instead of a guess.
Technologies I Work With
Google Ads
Google Tag Manager
Google Analytics 4
Payload CMS
WordPress
Shopify
Next.js
React
Technical SEO
HubSpot
HTML
CSS
JavaScript
What I Help With
Fixing Google Ads conversion tracking
Setting up clean GTM and GA4 events
Auditing forms, phone clicks, email clicks, and lead actions
Building fast, SEO-ready Payload CMS websites
Migrating from WordPress or older CMS platforms to cleaner CMS architecture
Improving reporting, tracking confidence, and content management
Why Work With Me
Technical + Marketing Expertise
I bridge the gap between marketing strategy and technical execution — not just the ads, but the CMS, tracking, and code behind them.
Data-Driven Decisions
Every recommendation is backed by accurate tracking data, not guesswork or vanity metrics.
Clean & Maintainable Development
Websites and CMS setups built to be easy to update, scale, and hand off — not a black box only I can touch.
Long-Term Partnership
I work with clients as an ongoing partner, not a one-off vendor — refining tracking and performance as your business grows.
“Good marketing starts with good data. If your tracking is wrong, every decision after that becomes a guess.”
Certifications & Tools
Google Ads
Google Analytics
Google Tag Manager
GA4
Payload CMS
WordPress
HubSpot
Next.js
Let's Build a Website That Actually Performs
Whether you need better tracking, a faster CMS, or higher-converting pages, I'd be happy to help.