Google Tag Manager & GA4, Set Up Right the First Time
A clean, well-documented GTM container and a properly configured GA4 property — built to survive audits, consent changes, and platform updates.
The Problem & The Fix
Most GTM containers are a patchwork of tags added over years by different people, with no documentation and no clear structure. GA4 is often left on default settings, missing the events that actually matter to the business.
I set up (or rebuild) your GTM container and GA4 property with a clear naming convention, proper event tracking, and documentation — so it's maintainable long after I'm done.
What's Included
A GTM container audit or fresh setup, custom event tracking mapped to real business actions, GA4 property configuration (conversions, audiences, channel groupings), Consent Mode configuration, QA testing in GTM Preview and GA4 DebugView, and handover documentation.
Why It Matters
Your marketing team, your ad platforms, and your reporting all depend on this layer working correctly. A shaky GTM/GA4 setup means every downstream decision is built on sand.
Ready to Get Started?
Book a free consultation and find out exactly what's needed — no obligation.