Standard Conversion Tracking Setup for Small Business Websites
A clean setup for the key actions on your website — forms, calls, emails, CTA buttons, and lead events — so you can see what is actually happening before spending more on ads.
Built for businesses that need clear tracking, not complicated dashboards.
This Standard Setup Is Best For
Small Business Websites
For service businesses that rely on inquiries, calls, bookings, or contact forms.
Google Ads Lead Tracking
For businesses running ads but unsure if the right leads are being counted.
Basic GTM and GA4 Setup
For websites that need clean event tracking without overcomplicating the setup.
Contact Form Tracking
For websites where form submissions should be tracked as real lead actions.
Phone and Email Click Tracking
For businesses that receive leads through calls, email clicks, or direct contact buttons.
CTA Button Tracking
For websites that need to understand which buttons visitors are clicking.
What’s Included in the Standard Setup
After setup, you will have clearer GA4 events, verified lead tracking, and proof that the key actions are firing correctly.
GTM container review or setup
GA4 event setup
Contact form tracking
Phone click tracking
Email click tracking
CTA button tracking
Thank-you or success event review, if available
Tag Assistant testing
GA4 DebugView testing
Short handover summary
Standard Setup vs Custom Quote
Standard Setup
Best for simple lead-generation websites with common forms, phone links, email links, CTA buttons, and straightforward GA4/GTM tracking needs.
• Contact form submission
• Phone number click
• Email click
• Main CTA button click
• Thank-you page visit
• Booking or inquiry button click
Custom Quote
Needed when the website has advanced tracking requirements, multiple platforms, ecommerce, CRM integrations, or custom technical issues.
• Shopify or WooCommerce revenue tracking
• HubSpot or CRM integration
• Enhanced conversions
• Server-side tracking
• Multi-domain tracking
• Complex iframe forms
• Custom JavaScript fixes
• Landing page redesign
• Full GA4 reporting dashboard
How the Standard Setup Works
Send Your Website URL
You send your website and the actions you want to track.
Quick Review
I check whether the setup looks standard or needs custom work.
Quote Confirmation
I send the scope and quote before starting.
Setup and Testing
I configure the tracking and test the important actions.
Handover
You receive a short summary of what was tracked and verified.
For small standard tracking work, payment can be made after the agreed setup is completed and verified. For larger or custom setups, scope and payment terms are confirmed before starting.
What I May Need
If you do not know what access you have, just send the website URL first.
Website URL
GTM access, if available
GA4 access, if available
Website admin access, if needed
Google Ads access, if conversion import/setup is needed
List of actions you want tracked
Main conversion goal
Want to Set Up Tracking Properly?
Send your website URL and I will check whether it fits the standard setup or needs a custom quote.